Advertising to Men and Women

Personification in advertising
http://search.ebscohost.com.libproxy.abertay.ac.uk/login.aspx?direct=true&db=bsh&AN=59258484&site=ehost-live

Advertisers men are not idiots
http://web.ebscohost.com.libproxy.abertay.ac.uk/ehost/delivery?sid=b54629b6-371e-4b1c-8be8-d180d6adc6dc%40sessionmgr11&vid=3&hid=11

Modern rules of advertising
http://news.bbc.co.uk/1/hi/4204412.stm


MALE ADS:

FEMALE ADS: