"To review how music/jingles are currently used in advertising and evaluate their effectiveness on consumer/viewers in order to produce a basic guide/model for advertisers/musicians to follow when creating an advert. Then create a piece of music for an advert strictly following the guide and evaluate whether is is sucessful."
WHY? Lack of musical knowledge in local advertising. Rubbish local adverts! STV. To hone personal composition skills towards advertising.
HOW? Analyse adverts from various genres or perhaps a couple of specific? TV program advertising? Guide: Almost flow chart like? Using examples of existing adverts. Create music for an advert following the guide strictly
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