During the pitch week session I talked with Kenny McAlpine about the progress of my project idea, we discussed the research I'd done and how to take the project further. The main focus was how to look at the budget side of creating music. We agreed that it would come down to equipment and software choice and man hours, man hours being the major factor in cost. We talked about different business models for a music composer and which would be the cheapest and which would produce the best quality audio.
It became obvious by our the way our discussions were going that a large portion of the project would be business orientated and that the creative outcome would not necessarily need to be very creative in order to answer the project question.
We argeed that since being creative is where my skills lie this project idea wasn't quite right for me. It was clear that I wanted my creative sound production to be just that, creative and that I was still interested in music for advertising so we talked about how music is used to sell different products.
When discussing jingles we talked about how they protray a company's image and whether there is a theory behind that. This is potentially a route I would like to look into.
We also discussed the difference in music when advertisers are trying market a product to a particular niche group. This also interested me about whether or not advert music could be so influencial. Kenny suggested starting with the difference between men and woman as there should be alot of research material available for that area. Since advertising is not his strong point he suggested that I get in touch with business lecturer Jason Turner to get some more advise, I shall try to arrange a meeting asap.
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