Learning Contract

Learning Contract

Module Code: AG1084A

Module Title: Honours Project

Student Name: Heather Lamont

Student Number: 1002781

Telephone Number: 07828312174

Email Address: heatherlamontmusic@hotmail.co.uk

Aim:     To critically evaluate recognised audio branding in advertising and establish whether there is a theory behind the musical techniques used which can help represent a company’s image and message and then create a jingle using appropriate musical techniques.

Objectives:

1.0 Discuss, criticise and analyse audio branding.

2.0 Produce a “Jingle” for a company.

3.0 Identify and apply suitable testing.

4.0 Analyse and discuss the results

    

Major tasks:

1.1   Research Diary

1.1.1       Review literature on audio branding.

1.1.2       Create a glossary of terms.

1.1.3       Interview marketing specialist.

1.1.4       Define a critical framework.

1.1.5       Select 3 successful uses of Audio Branding and identify and discuss reasons for their success.

2.1 Define the company’s image and message.

2.2 Use knowledge of successful Audio Branding to define appropriate musical techniques.

2.3 Experiment with musical techniques.

3.1 Testing

3.1.1 Perform tests and focus groups to determine the success of the “Jingle” produced.

Submission Deliverables:

1.1  Research Diary

1.1.1       Blog diary documenting research activities undertaken for Objective 1.0

1.1.2       Glossary on blog and as appendix to dissertation

1.1.3       Recording and transcription on blog and in portfolio

1.1.4       Outline development of critical framework in blog and discuss in dissertation

2.1 Mind Map depicting the company’s brand idea.

2.2 Documentation on musical techniques associated with the aspects of the company’s brand idea.

Resources:

Logic 8