"To review how music/jingles are currently used in advertising and evaluate their effectiveness on consumer/viewers in order to produce a basic guide/model for advertisers/musicians to follow when creating an advert."
We talked about how I would go about researching this area then focused mainly on how to measure "success" whether it be financial or popularity or award winning. Alone these measures cannot soley be as a result of "Music" so a correlation of these types of measure would have to be assesed and then analysed to create a critical framework in which the end product would also be assessed on.
The main concern or suggestion Kenny had was about why this would be a good project, more specifically why was there a need to create a "music guide" in the first place. I stated that the project idea came about by my dislike of local TV advertising and how it can be made better. I reckoned that by divising a model or formula that would be based on techniques/methods used in successful adverts, smaller businesses could follow this guide and in theory produce similarly good outcomes. Kenny stated that if indeed you could create such a guide ( he also quiried whether creating successful music was down to a strict formula or was infact something more..) would there then be a flux of small businesses jumping on the band wagon of this easy guide to success and as a result the factors that incially made the guide successful would then become diluted and common and would lose their impact.
Kenny then asked me, why I thought local adverts were so bad, and that did it not infact come down to budget more than anything else.
We then discussed basing the project on producing the best sound within a small budget. This seemed like a very plausable idea and one that I was happy with as it still involved me creating music.
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