Audio Branding - (sound branding, sonic branding, acoustic branding) Process of brand development and brand management by use of acoustic elements (audio branding elements) within the framework of brand communication. (Bronner, Hirt, 2009, pg. 249)
Brand Sound - (Corporate sound) Acoustic dimension of brand design (corporate design). Reflects the acoustic identity of a brand (company) and becomes audible as audio logo, brand song, brand voice etc. (Bronner, Hirt, 2009, pg. 249)
Audio Logo - A sound logo (or audio logo or sonic logo) is a short distinctive melody or other sequence of sound, mostly positioned at the beginning or ending of a commercial. It can be seen as the acoustic equivalent of a visual logo.
Jingle - Keller defines jingles as "Musical messages written around the brand" (Keller, 2008, pg. 164)
Brand Soundscape - Combines sound objects, sound textures, brand themes and other acoustic traits of a brand. (Bronner, Hirt, 2009, pg. )
References
1. Bronner, K. & Hirt, R. (2009). Audio Branding. Brands, Sound and Communication. Baden-Baden: Germany. [Acessed: November 8th 2011]
2. Keller, K.L. (2008). Strategic Brand Management. Building, Measuring, and Managing Brand Equity. (ed.3) Upper Saddle River: Pearson Prentice Hall. [accessed, November 24th 2011]
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