Friday, 9 December 2011
Thursday, 8 December 2011
CONTINGENCIES
If everything fails then my project will enevitable be rubbish, but they say its good pratice to have a back-up plan....
The proposed project will rely on as
many testing participants as possible in order to gather results. All participants will be required to give
consent for using any personal details and results of their questionnaire in
the dissertation. Depending on the
general public’s willingness to participate it may cause a problem if too
small a number complete the questionnaire rendering the results
unreliable. There will also be a risk
that some of the questionnaire results may be unusable. If this is the case it will need to be stated
that the overall results obtained from the statistical analysis are in fact
unreliable and will need to be taken into account upon reflection. It should also be stated that further testing
is required. (I will do my up-most to rally the troops for this one and will take full advantage of facebook, family, friends and friends of friends of friends)
The interviews proposed for
marketing and brand research are dependant of suitable candidates being
available whether it be for a physical meeting, telephone interview or via
email. If it should result that no such
candidate is available for the marketing research for objective 1.0 further
research of literature will be required instead. If no such candidate is available to provide
brand information regarding their company, permission to access the information
online or via a marketing portfolio could be requested. In the situation that gaining permission to
use any company’s brand for the purposes of the project is rejected then
creating a fictional company and brand will be required. It may also be an option to gain information
from fellow students undertaken other projects. (The marketing guru I have in mind is lecturer Jason Turner, he was suggested to me by Kenny McAlpine and I reckon he is the one most likely to be available and willing to give advice. I secretly have Abertay Uni in mind for my company of choice, I figured it should be reletively easy to access and also may earn brownie points, also adds a bigger incentive to do well as I wouldn't want to shame the insitiute! I will enquire with Kenny about the possibility....)
Undertaking the practise based
research and creating the artefact will rely heavily on the use of computer
programmes and equipment, if for any reason the machinery or software should
fail at any point, it will be strict practice to back-up any files regularly
and create track sheets of recording and editing sessions. Also confirming that other equipment and
software is available for use and making arrangements for them to be accessed is
essential. (I have two computers that run audio software as does my flatmate, also the university have several machines as well as the studio that are available)
Project Planning
I've just sat down and had a bash at the gantt chart, really makes you think AND PANIC!! My first attempt left me only a week to write my dissertation, not good! do after a few tweaks and realising that interview one guy wouldn't take a whole week, I mangaged to potentially fit everything in with a month to spare incase of any hi-cups, dissertation writting and free time I might like to have between now and may 18th, oh and exposition stuff! Here's my divised project plan so far....also worried that it's too vague, how nitty gritty detailed to I have to get??
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Methods and associated Activities
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Start Date
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End Date
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1.1
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Research Diary
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31/10/2011
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11/05/2012
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1.1.1
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Review literature on audio branding
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31/10/2011
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11/05/2012
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1.1.2
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Create a Glossary of terms
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31/10/2011
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11/05/2012
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1.1.3
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Interview Marketing Specialist
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17/01/2012
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01/02/2012
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1.1.4
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Define a critical framework
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17/01/2012
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24/01/2012
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1.1.5
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Use critical framework to select 3 successful
uses of Audio Branding and identify and discuss reasons for their success.
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24/01/2012
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31/01/2012
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2.1
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Research Diary
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31/01/2012
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28/02/2012
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2.1.1
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Define the company's brand and establish the
representative keywords.
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31/01/2012
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14/02/2012
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2.1.2
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Interview with the company's
marketing team.
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31/01/2012
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14/02/2012
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2.2
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Audio Tests
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14/02/2012
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06/03/2012
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2.2.1
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Isolate musical techniques that can represent the
brand keywords using other media examples as a reference.
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14/02/2012
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28/02/2012
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2.2.2
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Experiment with these musical techniques.
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14/02/2012
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28/02/2012
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2.2.3
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Produce final "Audio Logo" artefact.
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14/02/2012
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06/03/2012
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3.1
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Research testing methods
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06/03/2012
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13/03/2012
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3.1.1
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Study relevant questionnaires used in past
academic papers and experiments.
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06/03/2012
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13/03/2012
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3.2
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Testing
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13/03/2012
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03/04/2012
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3.2.1
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Create questionnaires using critical framework
and testing research.
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13/03/2012
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20/03/2012
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3.2.2
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Publish the questionnaires online for public to
complete.
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20/03/2012
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03/04/2012
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4.1
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Analysis of Results
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03/04/2012
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17/04/2012
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4.1.1
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Apply quantative statistic methods on the test
results.
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03/04/2012
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10/04/2012
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4.1.2
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Reflect on the findings to arrive at a
conclusion.
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10/04/2012
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17/04/2012
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