CONTINGENCIES

If everything fails then my project will enevitable be rubbish, but they say its good pratice to have a back-up plan....

The proposed project will rely on as many testing participants as possible in order to gather results.  All participants will be required to give consent for using any personal details and results of their questionnaire in the dissertation.  Depending on the general public’s willingness to participate it may cause a problem if too small a number complete the questionnaire rendering the results unreliable.  There will also be a risk that some of the questionnaire results may be unusable.  If this is the case it will need to be stated that the overall results obtained from the statistical analysis are in fact unreliable and will need to be taken into account upon reflection.  It should also be stated that further testing is required. (I will do my up-most to rally the troops for this one and will take full advantage of facebook, family, friends and friends of friends of friends)

The interviews proposed for marketing and brand research are dependant of suitable candidates being available whether it be for a physical meeting, telephone interview or via email.  If it should result that no such candidate is available for the marketing research for objective 1.0 further research of literature will be required instead.  If no such candidate is available to provide brand information regarding their company, permission to access the information online or via a marketing portfolio could be requested.  In the situation that gaining permission to use any company’s brand for the purposes of the project is rejected then creating a fictional company and brand will be required.  It may also be an option to gain information from fellow students undertaken other projects. (The marketing guru I have in mind is lecturer Jason Turner, he was suggested to me by Kenny McAlpine and I reckon he is the one most likely to be available and willing to give advice.  I secretly have Abertay Uni in mind for my company of choice, I  figured it should be reletively easy to access and also may earn brownie points, also adds a bigger incentive to do well as I wouldn't want to shame the insitiute!  I will enquire with Kenny about the possibility....)

Undertaking the practise based research and creating the artefact will rely heavily on the use of computer programmes and equipment, if for any reason the machinery or software should fail at any point, it will be strict practice to back-up any files regularly and create track sheets of recording and editing sessions.  Also confirming that other equipment and software is available for use and making arrangements for them to be accessed is essential. (I have two computers that run audio software as does my flatmate, also the university have several machines as well as the studio that are available)