In this experiment I used a string ensemble synth with a solo cello synth. I also used a snare drum. The strings hold a B minor chord into a D chord whilst the cello plays a simple harmonized melody with the chords. The snare plays a military style drum roll rhythm. The tempo of this example is only 95 bmp.
The use of strings in this example does not really work with the company image and brand. Strings are predominately associated with classical music and Brew Dog is striving for exactly the opposite of "classical". They also create too smooth a sound. The melody I've written for the cello is also very smooth and somewhat uplifting yet calming too, neither the correct instrument or choice of melody.
The rhythm comes mostly from the snare drum, a slow steady pattern. I decided to to use a snare roll to try and emulate a scottish folk/ military band sound. Since Brew Dog is a Scottish company who are strong and individual the choice of a single snare drum seemed fitting due to its harsh cutting sound and military association. The tempo however dilutes this approach, instead the snare sounds lonely and sound a little sad.
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