|
#
|
Methods and associated Activities
|
Start Date
|
End Date
|
|
1.1
|
Research Diary
|
31/10/2011
|
11/05/2012
|
|
1.1.1
|
Review literature on audio branding
|
31/10/2011
|
11/05/2012
|
|
1.1.2
|
Create a Glossary of terms
|
31/10/2011
|
11/05/2012
|
|
1.1.3
|
Interview Marketing Specialist
|
17/01/2012
|
01/02/2012
|
|
1.1.4
|
Define a critical framework
|
17/01/2012
|
24/01/2012
|
|
1.1.5
|
Use critical framework to select 3 successful
uses of Audio Branding and identify and discuss reasons for their success.
|
24/01/2012
|
31/01/2012
|
|
|
|
|
|
|
2.1
|
Research Diary
|
31/01/2012
|
28/02/2012
|
|
2.1.1
|
Define the company's brand and establish the
representative keywords.
|
31/01/2012
|
14/02/2012
|
|
2.1.2
|
Interview with the company's
marketing team.
|
31/01/2012
|
14/02/2012
|
|
2.2
|
Audio Tests
|
14/02/2012
|
06/03/2012
|
|
2.2.1
|
Isolate musical techniques that can represent the
brand keywords using other media examples as a reference.
|
14/02/2012
|
28/02/2012
|
|
2.2.2
|
Experiment with these musical techniques.
|
14/02/2012
|
28/02/2012
|
|
2.2.3
|
Produce final "Audio Logo" artefact.
|
14/02/2012
|
06/03/2012
|
|
|
|
|
|
|
3.1
|
Research testing methods
|
06/03/2012
|
13/03/2012
|
|
3.1.1
|
Study relevant questionnaires used in past
academic papers and experiments.
|
06/03/2012
|
13/03/2012
|
|
3.2
|
Testing
|
13/03/2012
|
03/04/2012
|
|
3.2.1
|
Create questionnaires using critical framework
and testing research.
|
13/03/2012
|
20/03/2012
|
|
3.2.2
|
Publish the questionnaires online for public to
complete.
|
20/03/2012
|
03/04/2012
|
|
|
|
|
|
|
4.1
|
Analysis of Results
|
03/04/2012
|
17/04/2012
|
|
4.1.1
|
Apply quantative statistic methods on the test
results.
|
03/04/2012
|
10/04/2012
|
|
4.1.2
|
Reflect on the findings to arrive at a
conclusion.
|
10/04/2012
|
17/04/2012
|
Thursday, 8 December 2011
Project Planning
I've just sat down and had a bash at the gantt chart, really makes you think AND PANIC!! My first attempt left me only a week to write my dissertation, not good! do after a few tweaks and realising that interview one guy wouldn't take a whole week, I mangaged to potentially fit everything in with a month to spare incase of any hi-cups, dissertation writting and free time I might like to have between now and may 18th, oh and exposition stuff! Here's my divised project plan so far....also worried that it's too vague, how nitty gritty detailed to I have to get??
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment