Thursday, 8 December 2011

Project Planning

I've just sat down and had a bash at the gantt chart, really makes you think AND PANIC!! My first attempt left me only a week to write my dissertation, not good! do after a few tweaks and realising that interview one guy wouldn't take a whole week, I mangaged to potentially fit everything in with a month to spare incase of any hi-cups, dissertation writting and free time I might like to have between now and may 18th, oh and exposition stuff! Here's my divised project plan so far....also worried that it's too vague, how nitty gritty detailed to I have to get??


#
Methods and associated Activities
Start Date
End Date
1.1
Research Diary
31/10/2011
11/05/2012
1.1.1
Review literature on audio branding
31/10/2011
11/05/2012
1.1.2
Create a Glossary of terms
31/10/2011
11/05/2012
1.1.3
Interview Marketing Specialist
17/01/2012
01/02/2012
1.1.4
Define a critical framework
17/01/2012
24/01/2012
1.1.5
Use critical framework to select 3 successful uses of Audio Branding and identify and discuss reasons for their success.
24/01/2012
31/01/2012




2.1
Research Diary
31/01/2012
28/02/2012
2.1.1
Define the company's brand and establish the representative keywords.
31/01/2012
14/02/2012
2.1.2
Interview with the company's marketing team.
31/01/2012
14/02/2012
2.2
Audio Tests
14/02/2012
06/03/2012
2.2.1
Isolate musical techniques that can represent the brand keywords using other media examples as a reference.
14/02/2012
28/02/2012
2.2.2
Experiment with these musical techniques.
14/02/2012
28/02/2012
2.2.3
Produce final "Audio Logo" artefact.
14/02/2012
06/03/2012




3.1
Research testing methods
06/03/2012
13/03/2012
3.1.1
Study relevant questionnaires used in past academic papers and experiments.
06/03/2012
13/03/2012
3.2
Testing
13/03/2012
03/04/2012
3.2.1
Create questionnaires using critical framework and testing research.
13/03/2012
20/03/2012
3.2.2
Publish the questionnaires online for public to complete.
20/03/2012
03/04/2012




4.1
Analysis of Results
03/04/2012
17/04/2012
4.1.1
Apply quantative statistic methods on the test results.
03/04/2012
10/04/2012
4.1.2
Reflect on the findings to arrive at a conclusion.
10/04/2012
17/04/2012





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