Thursday, 24 November 2011

BBC Radio 4 - Cutting Edge program on sonic branding

Cutting Edge - Sue Perkins - Tag Me Amadeus

This short 30 min radio program, gives a very good summary of my project idea. In it, TV personality Sue Perkins delves into the history and application of sonic branding and with the help of professionals produces her own unique audio logo by taking words and phrases that describe her personality, creating musical elements that represent each word and mixing them into a 5 second sonic logo.

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