I was worried that I hadn't developed my project idea enough to really gain any help from the crit sessions, but when I actually sat down and started talking about what I'd planned to do in my head it became clear I had a better idea of what I was talking about. I was also able to answer all the questions Lauri and Gillian asked. This made me feel a little more confident about my idea.
Gillian also asked me about whether I would expand my project to include sound identity outwith advertising, to include company's like Disney who have a brand identity that covers all their movies and products. This was very interesting and would be a potential branch I could touch upon if I have the time, but for the moment I will keep within the restraints of my original idea so as to get that down as much as possible.
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