Finding a Company - Standard Life plc

The next stage is to find a Company for which to create an original Audio Logo based on their brand message.  The type of company is irrelevant so long as they have a well defined brand message.

I have used google to search for top companies in Scotland and will get info for a few to see which would be the best candidate.

Standard Life plc 
"Our Goal" - Driving shareholder value through being a leading, customer-centric business focused on long term savings and investment proposition in our chosen markets.

07 February 2011

Standard Life reveals 'The Way Forward'

• Standard Life announces the repositioning of its brand and a refreshed visual identity
• This latest step in Standard Life's transformation is one of the ways it is bringing to life the products and services that have been developed for a changing marketplace
• The brand repositioning is built on extensive customer research and insight and reflects the investment being made in the business now and in the future

Standard Life has today signalled another major step in its ongoing transformation by announcing a repositioning of its brand and a refreshed visual identity.      
This repositioning has been shaped by extensive customer research and insight. It reflects the changing financial landscape and the investment Standard Life is making in customers, intermediaries and technology, which is underpinning the launch of several new propositions in 2011. These include the recently launched online personal pension as well as the enhanced adviserzone and employee wealth benefits platform, both of which will launch to intermediaries in the first quarter of this year.
A key part of the brand repositioning for Standard Life will be delivering even clearer communications to its customers to help them plan for their financial future.  This will be done through a phased review of all customer and intermediary literature and an extensive overhaul of websites, which is already well underway.
David Nish, Chief Executive, said:
"Today's brand repositioning is a very exciting step in our transformation as a business. We have made a substantial investment in understanding what people need and in building products and services that are relevant to an evolving financial landscape. This will significantly improve the way in which we engage with customers and intermediaries.

"Our business has changed substantially in the last 12 months and will continue to transform.  We have refreshed our visual identity to provide a clear outward signal of our brand repositioning and the forward thinking approach we are taking to people's long term savings needs. We want everyone who deals with Standard Life to look forward to the future with confidence and optimism

The buzz words I would take from this companies brand repositioning would be:

• Technology
• Future
• Optimism
• Forward Thinking
• Long Term