Finding a Company - Brew Dog

http://www.brewdog.com/

Welcome to the craft beer revolution

Beer was never meant to be bland, tasteless and apathetic.
At BrewDog we are setting the record straight.
We are committed to making the highest quality beers with the finest fresh natural ingredients.
Our beers are in no way commercial or mainstream.
We do not merely aspire to the proclaimed heady heights of conformity through neutrality and blandness.
We are unique and individual.
A beacon of non-conformity in a increasingly monotone corporate desert.
We are proud to be an intrepid David in a desperate ocean of insipid Goliaths.
We are proud to be an alternative.

Buzz words: And their "google" search results

• Fresh - Images of water and fruit/veg - Handel's "Water Music" - Since this was comisioned to be played on a barge down the river thames, all the instruments in the Baroque orchestra were included in the composition, except the harpsichord and timpani, which would have been inconvenient to bring onto the barge. The suites' music reflects this, with strings, for example, providing support usually afforded by the timpani.
• Not commercial/mainstream - This partly goes against what branding is all about, but nevertheless non commercial is a brand in its self.
• Unique/Individual -   |
• Alternative  -              | These are all very similar. It's like saying these beer won't appeal to 
• Non-Conformity -      | Everyone, so the audio logo may mirror that.

The beer is branded as "Beer for Punks" so this should come across in the audio logo too.POWER CHORDS!!!