Exhibition Research

Exhibition Research

Taste of London – Annual food festival held in Regent Park London every summer.

Stats - 50,000 people across the four day event where world-class chefs, celebrities and those with a taste for the good life sampled over 200,000 Michelin starred dishes.

Why I chose this exhibition – I was interested to see the different restaurants and producers approach to advertising their products and services in such a jam-packed market, how they would make their stand, stand-out?

Specific stall – The producer’s main objective is to get the customers to taste their products, but how do they convince the public to try theirs over the competitors.  It appears that a lot of the incentive comes from the general aesthetics of the stall, as well as the placement in relation to the other activities scheduled such as live music and cooking demonstrations.

Another incentive would be to have some unique gimmick that will catch the crowds attention.  One example of this would be “The World’s Largest Cork Screw” as well as being a novelty, is was also a work of art. The demographic for this festival would manly be of a certain intellect and be accustom to the Michelin starred dining, so the choice of a what would commonly be known as a cheap “world’s largest” gimmick was perfect because it’s purpose was to open very expensive bottles of wine.

What I will take away -  Having something that will set my exhibition apart from the rest is essential. Where possible i should try and get a prime location in the exhibition space.

My ideas so far – My exhibition aim will be to demonstrate how audio can be composed specifically to support branding for a company.  I think the best way to do this would be to break down the different elements of the music that correlate to the different aspects of the company’s brand message as provide a sort of dj sampling set up where the user can click on these different music elements and see how they work together.  Perhaps the use of a flash application.