Questionnaire Result

Here are some of the Results in pie and bar charts.

Audio Experimentation Outcome Table

	Yes	No
Instrumentation	§  ElectricGuitar                        §  Drum Kit §  Bass Guitar	§  Strings                 §  Brass §  Woodwind
Rhythm &Tempo	§  Upbeat §  Fast §  Allegro §  Short Sequence	§  Slow §  Steady §  Long Sequence
Melody & Harmony	§  Clashing §  Odd chord intervals §  Imperfect Cadence	§  Very Melodic §  Perfect Cadence
Key & Tonality	§  Major §  Atonal	§  Minor

Brew Dog - Final Audio Logo

Very similar to the 1st draft version. With only a few processing techniques like panning and volume.

Experimentation with Rock Band

In this experiment the instruments I choose were those you would normally find in a typical rock band i.e. guitar, bass guitar and drums. This example is very short and at a tempo of 120bmp.

The guitar is slightly distorted and plays a simple 5 note melody.  The melody sounds somewhat like a child's teasing song giving a harsh impression.

The drums are playing a simple fill on 2 tom toms and finished with a closed hit-hat.  Very simple and abrupt, to the point and in your face. Too straight forward I think.

The bass plays a similar melody to the guitar, primarly there to fill-out the sound with lower frequencies to give a bigger, thicker sound.

Experimentation with Strings

In this experiment I used a string ensemble synth with a solo cello synth. I also used a snare drum.  The strings hold a B minor chord into a D chord whilst the cello plays a simple harmonized melody with the chords.  The snare plays a military style drum roll rhythm.  The tempo of this example is only 95 bmp.

The use of strings in this example does not really work with the company image and brand.  Strings are predominately associated with classical music and Brew Dog is striving for exactly the opposite of "classical".  They also create too smooth a sound.  The melody I've written for the cello is also very smooth and somewhat uplifting yet calming too, neither the correct instrument or choice of melody.

The rhythm comes mostly from the snare drum, a slow steady pattern.  I decided to to use a snare roll to try and emulate a scottish folk/ military band sound.  Since Brew Dog is a Scottish company who are strong and individual the choice of a single snare drum seemed fitting due to its harsh cutting sound and military association.  The tempo however dilutes this approach, instead the snare sounds lonely and sound a little sad.

Nokia Audio Logo

The Nokia tune (also called Grande Valse on old Nokia mobile phones) is a phrase from a composition for solo guitar, Gran Vals, by the Spanish classical guitarist and composer Francisco Tárrega, written in 1902.
 






In the key of A and in 3/4 time (waltz).  The note interval pattern and rhythm is repeated in each bar, and the start note of each bar is a 3rd below the last phrase, which creates an overall descending arpeggio scale.  However the 4 notes in each bar consist of 2 descending note of a semitone followed by 2 ascending notes of a semitone.  The interval between the start note of each group of two is a 7th below.  The whole sequence starts and ends on the tonic note (A) which creates a perfect cadence.

The flowing, repetitive nature of this phrase is probably the reason it was chosen to be the first ring tone for the Nokia handset in 1994, not straying too far from the repetitive ring-ring of the common telephone.  The phrase is also perfect played on a loop as it finishes and begins on the same note although an octave apart. The simple pattern and "dance" time signature as well as the note sequence is all very pleasing to the ear and would go some way to making this phrase both likeable and memorable.