Whether there would be some insight into how music can best be used to enhance advertising, whether it be emotional, jingle based, specific song association. Perhaps look into a specific area of product advertising and workout whether/why certain music works better, considering (Musical techniques, harmonies, genre).
Tuesday, 27 September 2011
Music in Advertisement
It seems there has been alot of research carried out which involves the effectiveness of music in advertisment when it come to memory/remembering the advert/product. http://web.ebscohost.com.libproxy.abertay.ac.uk/ehost/delivery?sid=5455113d-7f59-4e7f-8fe8-0d8300d3b817%40sessionmgr11&vid=2&hid=19
Whether there would be some insight into how music can best be used to enhance advertising, whether it be emotional, jingle based, specific song association. Perhaps look into a specific area of product advertising and workout whether/why certain music works better, considering (Musical techniques, harmonies, genre).
Whether there would be some insight into how music can best be used to enhance advertising, whether it be emotional, jingle based, specific song association. Perhaps look into a specific area of product advertising and workout whether/why certain music works better, considering (Musical techniques, harmonies, genre).
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