http://www.psychinstruments.com/cms/uploads/GEMS-45.pdfGEMS-45
http://www.psychinstruments.com/cms/uploads/GEMS-25.pdf - GEMS-25
http://www.psychinstruments.com/cms/uploads/GEMS-9.pdf - GEMS-9
Each link shows the survey in different sizes.
The Personality, Emotion and Music Laboratory is located at the University of York in England and is headed by Dr. Marcel Zentner.
The Laboratory is specialized in the study of basic personality
processes, in particular personality development, personality and
mating, and the nature of human musicality. The Laboratory creates
measures and tests that relate to these domains.
http://www.zentnerlab.com/sites/default/files/pub_3.pdf
Emotions Evoked by music
Wednesday, 28 March 2012
Thursday, 22 March 2012
Finding a Company - Brew Dog
http://www.brewdog.com/
Welcome to the craft beer revolution
Beer was never meant to be bland, tasteless and apathetic.At BrewDog we are setting the record straight.
We are committed to making the highest quality beers with the finest fresh natural ingredients.
Our beers are in no way commercial or mainstream.
We do not merely aspire to the proclaimed heady heights of conformity through neutrality and blandness.
We are unique and individual.
A beacon of non-conformity in a increasingly monotone corporate desert.
We are proud to be an intrepid David in a desperate ocean of insipid Goliaths.
We are proud to be an alternative.
Buzz words: And their "google" search results
- Fresh - Images of water and fruit/veg - Handel's "Water Music" - Since this was comisioned to be played on a barge down the river thames, all the instruments in the Baroque orchestra were included in the composition, except the harpsichord and timpani, which would have been inconvenient to bring onto the barge. The suites' music reflects this, with strings, for example, providing support usually afforded by the timpani.
- Not commercial/mainstream - This partly goes against what branding is all about, but nevertheless non commercial is a brand in its self.
- Unique/Individual - |
- Alternative - | These are all very similar. It's like saying these beer won't appeal to
- Non-Conformity - | Everyone, so the audio logo may mirror that.
Thinking about the Questionnaire
The purpose of this project is to determine whether certain musical techniques can help portray certain word or emotions that coincide with a company's brand message.
factors that need to be taken into consideration are:
factors that need to be taken into consideration are:
- To rule out whether pairing the audio logo with a visual will affect survey results.
- age range/target marketing
- how the questions can be analysed after.
- how much info to give about the brand before hand
Tuesday, 6 March 2012
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