Emotion and Meaning in Music

http://books.google.co.uk/books?hl=en&lr=&id=HuWCVGKhwy0C&oi=fnd&pg=PA1&dq=music+theory+and+emotion&ots=_woxoG0VsN&sig=eOvRqmQ3LfyQYELAELEsT-vX3E8#v=onepage&q=music%20theory%20and%20emotion&f=false

The THree Regimes - Film Music Theory

http://www.robertspande.com/19037.html

Popular Music In Advertising - Jingles

Popular Music in Advertising from Continuum encyclopedia of popular music of the world, volume 1: media, industry and society by john shepherd 2003 continuum london

HEARING, REMEBERING AND BRANDING:GUIDE TO CREATING SONIC LOGOS

http://etd.ohiolink.edu/view.cgi?acc_num=ucin1242848683

Purchase occasion influence on the role of music in advertising

Purchase occasion influence on the role of music in advertising

Advertising Forecasts 2012

advertising-forecasts 2012

Academic Paper - product sound design and emotional branding

Evaluation of product design within the context of emotion design and emotional branding

Sound and Brand on websites

Sound and Brand Article

AIGA Articles

building brand-value-through-sound
sound-value-creating-an-audio-identity-for-cisco/

((( ABA ))) Audio Branding Academy

( ( ( ABA ) ) ) Audio Branding Academy
This organisation are on the fore front of audio branding awareness and education.  Their confereences and workshops are proof of the on going work to make audio branding known throughout the industry.

The Audio Branding Academy was founded by Cornelius Ringe, Kai Bronner and Rainer Hirt in Hamburg in February 2009. It is the first independent institution for acoustic brand communication, aiming at promoting an intentional and responsible use of acoustic stimuli within brand communication.
The Audio Branding Academy is a unique competence center for intersection points of brands, sound and environment and combines a forum, think tank, expert network and education. It hosts the annual Audio Branding Congress and regularly organizes workshops on various audio branding related topics.

Main aims of the Audio Branding Academy are:

• Establishing audio branding as a proper subject in education, practice and science
• Clarifying the differences between the traditional production of advertising music and audio branding
• Providing continuing education
• Establishing standards for terminology, quality, pricing
• Strengthening the concerns of audio branding professionals
• Delivering information about state of the art and the international audio branding community
• Promoting network building and exchange of information

SONIC BRANDING AND THE EVOLUTION OF MUSIC IN ADVERTISING

Sonic Branding and the evolution of music in advertising.

Elias Arts - Music House

Elias Arts began in the cinema, composing dramatic music for theatrical trailers. Today, we score for features, television, and of course, 30-second spots. We bring a cinematic approach to everything we touch, including commercials. When we score a spot, we don’t approach it as an ad. We approach it as a little film for a brand. To us, music is more than a bed to fill dead air in commercials. It’s more than meter to cut visuals to. It’s an element of the story. It should create powerful emotional connections to brands. It should make people feel something. Or it shouldn’t be there at all.


Awards 

• Elias Arts has won an Emmy Award for the "Move" theme for Nike Inc., and has garnered dozens of Clio Awards and other advertising trophies for work for top-line corporations such as Ford, GM, Nissan, Audi, Infiniti, Mercedes, AT&T, NASDAQ, IBM, Apple, Sony, Levi's, and Adidas.
• In 2004, he released American River, a work combining piano and string quartet compositions with spoken word performances by Emmylou Harris, Kris Kristofferson,Marty Stuart, Rosanne Cash and Johnny Cash (in one of his last recorded works). American River was nominated for a Grammy Award for Best New Age Album in that year