To do this I will need to look at several audio logos which have been "Successful" in portraying the companies brand message and then establish key ideas or examples in the music composition which may have contributed to the success.
A few companies that spring to mind are: Intel, Nokia, 20th Century Fox. I plan to give an analysis of each logo in the following posts.
Sunday, 4 March 2012
Thursday, 12 January 2012
First Experiment with Instrumentation
Futuristic Audio Logo Link to Soundcloud
I have been messing around with Logic express seeing what instruments and synths I could play with. For my first attempt I had a futuristic brand in mind:
I have been messing around with Logic express seeing what instruments and synths I could play with. For my first attempt I had a futuristic brand in mind:
- innovation
- communication
- technology
So without much research into this at the moment I was going with my gut when choosing the sounds. This first experiments was mainly about the instrumentation and choosing sounds that I reckon are appropriate to the three buzz words. I used a bit of general music composition knowledge and made sure the sounds it choose were not too similar and would compliment each other, i was baring in mind treble, middle and bass to give an all round sound.
The first instrument is a digital bell using a synth called "Crystalline Spheres". I used one note C4 and added some delay to make it sound like it was ringing once. This was the treble
The second instrument was Clubby Velocity Chords. I used one long note in Csharp2. it was quite subtle vibeing chords plusing like electricity. This was the middle frequency.
The Bass instrument came in last this was a Chirp Synth Bass. I held a deep C3 note, which also pulsed.
To create a sort of background ambience I added 2 instruments:
The first was IDM Elements 01. I held one long C2 note which produced several sounds at once, a combination of static and old vinyl scratches and high pitched pulses, these noises all sounded very technical and created a swooshing sense to the logo.
The second ambient sound was Falling Star Synth, also held one lone note in Csharp2, this of course sounded like a sparkling whoosh through the air, which could be interoperated as sending a message through space.
The first instrument is a digital bell using a synth called "Crystalline Spheres". I used one note C4 and added some delay to make it sound like it was ringing once. This was the treble
The second instrument was Clubby Velocity Chords. I used one long note in Csharp2. it was quite subtle vibeing chords plusing like electricity. This was the middle frequency.
The Bass instrument came in last this was a Chirp Synth Bass. I held a deep C3 note, which also pulsed.
To create a sort of background ambience I added 2 instruments:
The first was IDM Elements 01. I held one long C2 note which produced several sounds at once, a combination of static and old vinyl scratches and high pitched pulses, these noises all sounded very technical and created a swooshing sense to the logo.
The second ambient sound was Falling Star Synth, also held one lone note in Csharp2, this of course sounded like a sparkling whoosh through the air, which could be interoperated as sending a message through space.
Friday, 9 December 2011
Thursday, 8 December 2011
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