20th Century Fox Audio Logo

Although generally longer than most audio logo as a rule, the fanfare is highly associated with the company.  The Fox fanfare was originally composed in 1933 by Alfred Newman, who became head of Twentieth Century-Fox's music department from 1940 until the 1960s. It was re-recorded in 1935 when 20th Century Fox was officially established.

The original hand written copy of the score. In B flat Major written in common time (4/4) with a change to 6/4 for the last two bars.  Only 9 bars long set at marziale (March music or music with a military feeling).  Baring that in mind the choice of instrumentation is very much as you would expect from a military band:

Brass - inc. Tuba, trumbone
Strings - inc. viola, cello
Woodwind
Percussion - inc. Field Drum, Bass drum and timpani

Taking into account the tune was written during World War 2, the choice of using a military style fanfare was very fitting.  Thinking about trends and demographics is very important.

Final Questionnaire

I choose Survey Monkey to publish my survey.  I was fairly easy to use and was easy to share on Facebook and through weblink.

The Questions
I went with the GEMS 25 word list as the GEMS 45 seemed too big a list for such a small snippet of audio and the GEMS 9 was too short to get good enough results from analysis.

The choice of demographic questions was whittled down to three - Gender, Age and whether they had heard of the Brew Dog before.  Other questions to do with drinking beer and musical ability may have given interesting results but were either misleading questions or were not relevant enough to the purpose of the survey.

Link to Questionnaire

https://www.surveymonkey.com/s/8XQGMLZ

Brew Dog Audio Logo - 1st Draft

Instruments:
Live: American punk tone guitar (Line 6) - Plays power chords |BBBB|BBBD| Choice of chords to coinscide with the initails of Brew Dog. A B chord build up to accents on the last B chord and D chord to emulate the syllabic phrasing of Brew Dog.
Midi: Liverpool Bass (Logic Pro 8) - Plays bass notes to power chords
         Indie Live Drums (Logic Pro 8) - Plays a simple punk rhythm with basic fill on toms to crash. 

Time signiture: 4/4  Tempo: 200.000 bmp.  Basic punk time signiture at a fast tempo.